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Press Relations & Visibility Strategy


Press relations, storytelling, image & influence consulting for premium brands and venues


  • Lifestyle
  • Beauty
  • Luxury
  • Wellness
  • Sport
  • Hospitality
  • Exceptional Venues

    • I support premium brands and venues in building a strong, consistent and sustainable image, through a demanding press relations and communication strategy, in France and internationally.


    With over twenty years of experience in the world of luxury, lifestyle, beauty, sport and hospitality, I act as a strategic partner, working closely with founders, managers and teams, with a tailor-made, confidential and committed approach.


    PHILOSOPHY


    Giving meaning to visibility


    Communication is not simply an accumulation of speeches.

    It is a fundamental undertaking, based on the accuracy of the message, the consistency of the image, and the quality of the relationships.


    My role consists of:

  • clarify your positioning

  • Structure your speech

  • activate the right media and influencers

  • embed your brand or location in a desirable and sustainable narrative



    • AREAS OF EXPERTISE


    Relations Presse

  • Defining the PR strategy

  • Development of messages and editorial angles

  • Print & digital journalist relations

  • Interviews, profiles, public statements

  • Brand, product, and venue launches

  • Deployment of long-term visibility


    • Communication & Brand Image

  • Strategic positioning

  • Storytelling & brand platform

  • Support for founders and executives

  • Premium editorial content

  • Building a coherent and distinctive image


    • Influence & Experiences

  • Press events and targeted meetings

  • Tailor-made brand experiences

  • Press trips and special operations

  • Collaborations with opinion leaders, experts, and affinity partners




    • SUPPORTED SECTORS


    Brands

  • Beauty & cosmetics

  • Well-being, health, nutrition

  •    
  •     Sport & performance

  •    
  •     Luxe, Lifestyle & marques premium


    • Hotels & Venues

  • Hotels and resorts

  • Spas, clinics, wellness centers

  •    
  •     Destinations et concept stores

  • Exceptional venues and experiential projects


    • In the hotel and hospitality industry, communication is based on the ability to tell a story about an experience, a way of life, a destination.

    The challenge is to create desire, while respecting the DNA of the place and the quality of the experience offered.


    A DIFFERENTIATING APPROACH


  • Direct and involved senior support

  • A nuanced understanding of the expectations of high-end media

  • A personal network of journalists, premium publications and influencers in France and Europe

  • A vision at the crossroads of brand, media, and experience

  • A relationship of trust, built over time


    • REFERENCES


    Among the brands and partners supported:

    Elastique Athletics, Courbet, Therabody, Metamorphose Beauté, La Clinique du Grand Paris, Memo Parfum, Value Retail, La Salle de Sport Paris Madeleine, Noema Mykonos, ABG Lab, Sparkle PR…


    SUPPORT SERVICES

    Monthly support


    Press Relations & Strategic Communication

    starting from €2,500 excluding VAT / month


    A commitment of 6 to 12 months is recommended, depending on the issues and scope.


    Specific missions

  • Brand or venue launch

  • Opening, repositioning, season launch

  • Press event or special operation

    • - Price upon request


    Information

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